The Launch Factory offers services that fall into four categories. We ensuring that company strategy, capitalization, product marketing, and roll-out operate in lock-step to achieve your definition of success.


              



Strategy

Strategic planning
The Launch Factory has helped successful technology enterprises chart a course through the myriad of options available to companies looking to differentiate themselves on the basis of superior business strategy. We offer strategy development services to companies at any stage of maturity that are eager to define or redefine their strategic focus, including product direction, sales and channel strategy, and go-to-market approach.

Positioning strategy
The Launch Factory believes that most sales issues have their origin in weak or inconsistent product and company positioning. A compelling strategic value proposition is one that targets the operational and technology managers as well as finance executives, and presents your company and offerings in a manner that effectively positions you against your competition. The Launch Factory works with our clients to prepare core product and company value props that ensure clear and consistent communications efforts for focused growth.



Capitalization

Business plans
A technology company's business plan defines and embodies the practical application of their strategy. The organizing principles and the spirit of the strategy are made manifest in a business plan, and The Launch Factory specializes in authoring compelling business plans that act as strategic roadmaps for companies at any stage of maturity. The Launch Factory business plans act as a solid foundation for technology companies exploring external financing options.

Funding roadshows
The Launch Factory guides entrepreneurs through the taxing and unfamiliar process of raising growth capital. We coordinate introductions to venture capitalists and angel investors if appropriate, provide detailed feedback on strategy, personnel, and resources, and go through multiple rounds of role-play to ensure that our clients are prepared for any question or criticism that may arise during a presentation to a potential investor.

Submit your business plan, and we'll be pleased to provide you free, detailed feedback about your business model, pricing strategy, and the other key aspects of your documentation that stand between you and the funding you need.


Product Marketing

Product marketing
The Launch Factory offers a broad array of product marketing services, including primary market research, creation of pricing structures, product specification creation, whitepaper authoring, and competitive analysis reports. Our product management expertise has helped numerous established and emerging companies create and launch focused and innovative product offerings in highly competitive marketplaces.

Requirements planning
Gathering product and market requirements and adopting a looping process that continues to ensure useful knowledge-gathering is crucial to long-term competitiveness. The Launch Factory has developed a proprietary process for requirements planning and information gathering that embodies technology industry best practices, will make requirements gathering painless, and ensure that your products are either moving with the market or defining it.



Roll-out

Sales/ lead-generation process design
By approaching sales strategy as the ultimate expression of a technology company's business model, The Launch Factory has helped numerous companies to effectively define their go-to-market, pipeline management, and account management processes.

Alliances and channels
It's common consensus that a partner-focused business model holds the promise of generating large revenue because it is highly scalable without the burden of directly hiring staff. The Launch Factory has a proven approach for managing partnership campaigns. Partnership campaigns allow efficient and productive targeting and management of partners throughout a partner lifecycle.