Launching Leaders by Breaking the Growth Barriers

Growth isn't automatic, particularly in the energy, life-sciences, and IT sectors; build it and they will come is a myth. In reality there is either structured, process-driven growth, or stagnation—and stagnation is automatic.

                      


Any company, regardless of age or size can experience barriers to growth, barriers that manifest as constraints of strategy, skills, or process or capital.


Is your company strategy-constrained?

Your venture needs a strategy that will move you from being a collection of talented people with a common goal to being a team with a common goal and a battle-tested strategy for achieving that goal.

The Launch Factory helps companies like yours to:

• Define untapped solution areas
• Select appropriate vertical markets
• Author innovative channel strategies
• Capture requirements for nascent product lines

                                           

Is your company skills-constrained?

Typically you and your company find yourselves at this stage of development with a great product built on sound technology aimed at a particular industry. You also find yourself with a weak or non-existent value proposition, a reactive product management process, exhausted or ineffective sales skills, and a strictly opportunistic business development strategy. Company growth is limited in part by the notion that the product will sell itself because it is superior to any other on the market. Revenue growth is limited because the product is defined in terms of its functionality, not its value to the customer.

The Launch Factory helps companies like yours to:

• Craft compelling value propositions that appeal to both prospects and investors
• Create effective sales vehicles and sales strategy
• Recruit and manage appropriate and motivated alliance partners

Is your company process-constrained?

A company at this stage of development is typically successful, past the start-up stage, and is competitive in its chosen markets. However, fundamental product development and sales and marketing management processes have not yet been accepted as a part of the corporate culture. This means that the solution to most situations are usually hand-crafted by the management team; the foundation of proven processes is absent.

The Launch Factory helps companies like yours to:

• Introduce effective and repeatable product management, marketing and sales processes
• Reduce day-to-day reliance on senior management resources

Is your company capital-constrained?

You've taken your software company or product as far as you can on your savings. Or perhaps you've made a few key sales that have kept you afloat. In order to move your company on to the next phase of development you need an infusion of capital to hire skilled employees, make key acquisitions and fuel your growth. Technology is your specialty, not prospectus writing for venture capitalists.

The Launch Factory helps companies like yours to:

• Author compelling investment prospectuses, business plans, and financial projections
• Define immediate and long-term financial requirements
• Manage and execute funding roadshows